Terms of Service

Last updated October 1, 2026.

These are the terms for using BuiltForShops. We wrote them in plain language. By signing up or paying for a plan, you agree to them. "We" means BuiltForShops LLC, a New Mexico limited liability company. "You" means the business owner who signs up.

What you're buying

BuiltForShops sells three plans. You can pay for any of them monthly, or prepay for a year (see Billing and renewal).

System, $279 a month. It covers answering the calls you miss, lead and quote follow-ups, past-customer reminders, review and referral requests, Google profile setup, your website, support and a monthly report (by email). It does not include ads.
System+, $697 a month. It covers everything in System, plus Meta (Facebook and Instagram) ads run for you, with $200/mo in ad spend included (we pay Meta directly, so there's no separate ad bill).
System++, $947 a month. It covers everything in System+, with $400/mo in ad spend included instead of $200. We pay Meta directly, so there's no separate ad bill.

Premium targeted postcards are a separate add-on, billed separately from every plan: 500 cards for $1,250, 1,000 for $1,795, or 2,000 for $2,995, mailed once or every month at the same price per card. A one-time mailing of 250 cards is $695. No plan includes postcards. You choose who gets them: the areas you work, homeowners, home value and age, recent home buyers, or your own past customers.

If you signed up on an earlier plan, your plan and price stay as they were at checkout.

Prices are in US dollars and don't include sales tax. If we ever have to collect sales tax from you, we'll tell you before it shows up on your bill.

Billing and renewal

Monthly plans: you pay monthly. Your plan renews automatically each month. There's no contract.
Yearly prepay: you can instead prepay for a year, $2,964 for System, $7,764 for System+ or $10,824 for System++. A yearly plan renews yearly unless you cancel before the renewal date. We email you a reminder about 30 days before it renews. Canceling stops the next renewal.
You can stop renewal any time by emailing us, or from your Stripe billing page if we've sent you that link. Your service runs through the end of the period you paid for, then stops.
Refunds on yearly prepay: if you cancel within the first 14 days of any prepaid year, including a renewal year, we refund the full amount minus any work already delivered. After those 14 days, there's no refund for that prepaid year, and your service runs through the end of it.

Payments

Payments are handled by Stripe. Your card is charged at signup and then on each renewal date. Email us any time and we'll send you a copy of any invoice or receipt. If a payment fails, Stripe retries it and we'll reach out. If it still can't go through, we may pause the service until the card is updated. Questions about a charge? Email support@builtforshops.com.

Your customer list and texting rules

Your customer list is yours. We use it only to run your follow-ups, reminders and review requests. We never sell or share it with other businesses. Ask us any time and we'll send you a copy of your data.
You tell us which customers agreed to get texts from your shop. We only text customers who agreed. Everyone else gets email. Anyone who replies STOP stops getting texts right away.
Texts and emails go out in your shop's name. You're responsible for your own prices, work and promises to your customers.

Text messages

We always ask a shop's customers to opt in before texting them, and they can reply STOP anytime. Customers only get texts if they agreed to them.
Reply STOP to any text to stop getting texts. Reply HELP for help, or email hello@builtforshops.com.
Message frequency varies. Message and data rates may apply.
We never sell or share mobile numbers or text opt-in data with any third party for marketing or promotional purposes. More in our SMS Terms and Privacy Policy.

Review replies

We draft a reply to each new Google review for you. Replies to 4 and 5 star reviews may mention the service and a town once each. The town comes only from the review or your service area, never a customer's home address.
Replies to reviews of 3 stars or lower don't mention a service or a town, and they always wait for your OK.
Nothing posts until you approve it with one reply (by email or by text). If you choose, 4 and 5 star replies can post on their own after you've approved 3 drafts. You can turn that off any time.
Review replies help your profile look active and cared for. We don't promise any ranking or search position.

What we promise, and what we don't

We'll do the work described for your plan, and tell you when something isn't working.
We can't promise a specific number of jobs, calls, reviews or dollars. Your report shows what actually happened.
Phone carriers, Google, Meta and other outside services have their own rules and outages. When they're down or change their rules, parts of the service may be delayed.
If something goes wrong on our side, the most we owe you is what you paid us for the last month of service.

Things you agree not to do

Don't use BuiltForShops to send spam, contact people who didn't agree to hear from you, or break the law. If you do, we can stop the service.

Changes to these terms

If we change these terms, we'll update this page and email you before the change affects your bill.

Questions? Email hello@builtforshops.com.