One done-for-you system for busy local businesses.
Busy or slow, we help local businesses keep up and grow
We handle the missed calls, follow-ups and reviews. You take care of your customers.
Calls answered when you’re busy with a customer, after hours, or just can’t pick up. Every lead followed up, past customers brought back, reviews and referrals asked for, and your website handled. One done-for-you system from Built For Shops, for busy local businesses.
System, $279/mo. Want ads too? System+, $697/mo, with $200/mo in ad spend included. Compare plans
Helping busy local shops in towns like yours.
9:41
Call or form
Your alert
She hears back
Sarah calls Greenline Lawn Co.
Call answering picks up
Thanks for calling Greenline Lawn Co. What can we help with?
Hi, it’s Sarah Jones. I need a fall cleanup at 12 Oak St.
Happy to help. What’s the best number and time to reach you?
(856) 555-0142. Mornings are best.
or she uses the quote form
NameSarah Jones
JobFall cleanup, 12 Oak St
Phone(856) 555-0142
Send request
BFSBuiltForShops ›
Text Message Text alerts
New call: Sarah Jones, (856) 555-0142. Fall cleanup at 12 Oak St. Prefers mornings. Call her back when you can.
Thanks, calling her now
Delivered
Got it. Sarah’s call details are in your email.
Same details, also by email
New call: Sarah Jones
Number
(856) 555-0142
Needs
Fall cleanup, 12 Oak St
GLGreenline Lawn Co.to Sarah Jones
We got your info
Sent right away
Hi Sarah, thanks for reaching out to Greenline Lawn Co. We got your info and what you need (fall cleanup at 12 Oak St). We’ll get back to you shortly.
Same message by text
Hi Sarah, thanks for reaching out to Greenline Lawn Co. We got your info and what you need (fall cleanup at 12 Oak St). We’ll get back to you shortly.
Sent by text when the caller has opted in
Busy or slow, we help local businesses keep up and grow
You take care of your customers. We handle the back office.
Calls answered when you’re busy with a customer, after hours, or just can’t pick up. Every lead followed up, past customers brought back, reviews and referrals asked for, your website handled, and your Google profile kept current. One done-for-you system for busy local businesses.
It's a demo, so no call details go to a real shop. Demo calls are 2 minutes max.
Try asking like a customer would
“Are you open till 10? Do you do catering for 30?”
“Can I get a cut Saturday morning?”
“My check engine light is on, can you look today?”
“My AC stopped blowing cold. Can someone come out tomorrow?”
What happens
It answers. Friendly, right away, no hold music.
It gets the details. Name, number, area, what's needed, and a good time, then reads them back.
The owner gets them. At a real shop, those details land in the owner's email right away.
How it works
Three steps. No new homework.
Share your customer list. We handle the outreach. You get call details by email and a monthly report. You call the customer back and add the job to your own calendar. We never touch your schedule. Missed a call? Callers who say yes to texts get a text back from your shop's name.
How texting works
A customer opts in, on the phone or with the box on your shop's form.
A caller you missed gets a text back in your shop's name. Replies come straight to you.
After a job, a text with three choices: leave a review, refer a friend or send private feedback to the owner.
Quotes that went quiet get polite texts until the customer books or says no.
Repeat customers get visit reminders, and past customers get friendly check-ins.
We always ask a shop's customers to opt in before texting them, and they can reply STOP anytime. Reply HELP for help. Anyone who has not opted in gets email. More on texting
Pricing
Three plans. System first.
System runs the business side so you can take care of your customers: calls answered, every lead and quote followed up, past customers brought back, reviews and referrals, your website and your Google profile. System+ adds Meta ads run for you with $200/mo in ad spend included, System++ raises that to $400/mo, and all three are billed monthly with no surprise invoices.
System, $279/mo. Want ads too? System+, $697/mo, with $200/mo in ad spend included. Compare plans
We're a newer platform, so the first 500 shops lock in founding pricing for life.
System
$279/mo
billed monthly
Built for busy local businesses: trades, restaurants, salons, auto shops, offices and more.
Calls answered when you can't pick up: we take the details and email you the job
Every lead followed up, and quotes that went quiet checked on politely until they book or say no
Past customers brought back with seasonal reminders and win-backs, by email
Texting: a text back to missed callers, review asks, visit reminders, quote follow-ups and replies that come straight to you. We always ask a shop's customers to opt in before texting them, and they can reply STOP anytime. How texting works
Reviews and referrals asked for after every job. We help you reply to reviews, with drafts you approve by email or by text once your Google profile is connected. How review replies work. Your Google profile kept current, with updates starting after you add us as a manager on your profile
A website that looks like the shop you run, with a page for every service you offer, and pages for the towns you want calls from
Simple online setup, real support when you need it, and a plain report every month
A short setup form, then secure checkout by Stripe. Or pay by check made out to BuiltForShops that we collect in person.
Live within 1 to 3 days of paying: your website (on a temporary link until your own domain is pointed), call answering day or night, review asks and follow-ups by email, and your owner portal.
System+
$697/mo
billed monthly
Everything in System, plus Meta ads run for you. $200/mo in ad spend is included. We pay Meta directly, so there's no separate ad bill.
Everything in System
Ads built from your own photos and clips
Shown to people in the towns you serve
Set up to get form fills, not cheap clicks
Ad results in your monthly report
What we make from your photos
Tap to play. About 18 seconds each.
Example only. Sample. Not a real shop. Made from stock job footage.
Want more ad reach? Start System++ ($897/mo with $400/mo in ad spend)
System++ · $897/moEverything in System+, with $400/mo in ad spend included instead of $200. We pay Meta directly, so there's no separate ad bill. Billed monthly.
No online ordering yet, or paying a delivery app? Delivery apps take 15% to 30% of a delivery order. Your own ordering costs $99 a month plus 2%. The 2% is built into online prices. See the math.
Delivery-app commission rates are from each app's published pricing, checked Oct 4, 2026. Apps also bring drivers and new customers. Our $99/mo + 2% (built into online prices) covers ordering through your own checkout or phone payment link. Card fees are separate: you pay them through your existing processor (Clover, Square, etc.) at your own rate.
Texting is part of the system
Missed-call text-back: the caller gets a text from your shop.
Two-way texting: customers can reply, and their replies come straight to you.
Review-ask texts: three choices: leave a review, refer a friend or send private feedback.
Visit reminders: for repeat customers, plus check-ins with past customers.
Quote follow-ups: polite texts until the customer books or says no.
Opt-in and STOP: handled for your shop.
Texting is included in every plan. Carrier registration takes a week minimum, so texting turns on as soon as the carriers approve it, about 1 to 2 weeks after signup.
We always ask a shop's customers to opt in before texting them, and they can reply STOP anytime. Reply HELP for help. More on texting
Add-on: Ordering
$99/mo
one add-on for phone and online orders, on top of any plan
We bring the customers. We answer the phone. The order goes straight into your POS.
For any shop that takes orders: food, retail, and shops with their own online store.
We bring the customers from Google, reviews and your page, and we answer the phone 24/7.
The phone line takes the order and reads it back. Every order goes directly into your main POS (Clover or Square). No second iPad, no extra account.
Keep taking payment the way you do now: at pickup, with your own pay link, or through your online store.
No online ordering yet? Card payment is optional. Customers pay by card through our checkout, and the money goes straight to your own account. We never hold it.
We take 2% of each order paid through our checkout or phone payment link. The 2% is built into online prices. No fee on pay-at-pickup, your own pay links or Shopify links.
You pay card fees through your existing processor (Clover, Square, etc.) at your own rate. If you use Stripe, you finish your own Stripe setup (about 10 minutes) before online orders can be taken.
For shops with no online ordering yet, or paying a delivery app. Already happy with how you take orders? Keep it. Card payment through us is optional.
You pay 2% on orders that come through your own checkout or phone link. The 2% is built into online prices. Delivery apps take 15% to 30% on delivery orders. Some online-ordering platforms add a fee for your customers too. On one restaurant's FOX checkout, customers pay a 7.9% + 30¢ service fee on each card order.
You pay card fees through your existing processor (Clover, Square, etc.) at your own rate. We never hold your money.
Do the math. 300 orders at $30 is $9,000. A 15% cut is $1,350. Our 2% is $180 (built into your online prices), plus the $99 a month. Card fees are separate, at your own processor's rate.
Delivery-app commission rates are from each app's published pricing, checked Oct 4, 2026. The FOX service fee was seen on a restaurant's FOX ordering checkout in October 2026. Apps also bring drivers and new customers. Our $99/mo + 2% (built into online prices) covers ordering through your own checkout or phone payment link. Card fees are separate: you pay them through your existing processor (Clover, Square, etc.) at your own rate.
Watch: how it works, System and System+ (under a minute)
We build your ads from your own photos and clips.
Shown to people who live in or were recently in the towns you serve, built around the jobs you want more of.
Set up to get form fills from real customers, not cheap clicks. Many ad services chase the cheapest clicks. We don't.
If an ad isn't bringing in form fills, we change it.
Forms ask people to double-check their details before sending.
A real person keeps an eye on your ads and fixes what's not working.
3+ ad versions at launch and fresh versions every month.
Ads run on the Built For Shops Facebook Page until our EIN verification comes through, then on your shop's own Page. You keep your Facebook Page either way. You'll see every ad we run for you, and you can change or pause any of it anytime.
$200/mo in ad spend is included ($400/mo on System++). We pay Meta directly, so there's no separate ad bill.
Leads from your ads go only to your shop.
The ad results are in your plain monthly report.
Why it's worth it
We don't promise leads, calls, jobs or rankings. We promise the work gets done every month, and your report shows it.
