:root{--accent:#0B6E4F;--accent-soft:#E6F5EF;--ink:#12151A;--muted:#5A6570;--paper:#FAFBFC;--card:#fff;--border:#E6EAEF}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth; scroll-padding-top:72px}
body{
  margin:0;
  font-family:ui-sans-serif,system-ui,-apple-system,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  color:var(--ink,#12151A); background:var(--paper,#FAFBFC);
  line-height:1.55; -webkit-font-smoothing:antialiased;
}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
.wrap{width:min(1120px,calc(100% - 2.5rem));margin:0 auto}

.demo-banner{
  background:#1a1d22;color:#fff;text-align:center;font-size:.75rem;padding:.45rem 1rem;
}
.site-header{
  position:sticky;top:0;z-index:40;background:rgba(250,251,252,.92);
  backdrop-filter:blur(10px);border-bottom:1px solid var(--border,#E6EAEF);
}
.header-inner{
  display:flex;align-items:center;justify-content:space-between;gap:1rem;
  padding:.85rem 0;min-height:64px;
}
.brand-lockup{display:flex;align-items:center;gap:.6rem;text-decoration:none;color:var(--ink)}
.brand-word{font-weight:800;font-size:1.1rem;letter-spacing:-.03em}
.nav{display:flex;flex-wrap:wrap;gap:.15rem 1.1rem;align-items:center;font-size:.9rem;font-weight:600;color:var(--muted)}
.nav a{text-decoration:none}
.nav a:hover{color:var(--ink)}
.nav .soon{opacity:.55;font-weight:550;font-size:.78rem}
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:.4rem;
  min-height:48px;padding:.8rem 1.35rem;border-radius:999px;font-weight:750;
  border:2px solid transparent;text-decoration:none;cursor:pointer;font:inherit;
}
.btn-primary{background:var(--accent,#0B6E4F);color:#fff}
.btn-primary:hover{filter:brightness(.95)}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--border)}
.btn-ghost:hover{border-color:var(--ink)}
.btn:focus-visible{outline:3px solid color-mix(in srgb,var(--accent) 45%,#fff);outline-offset:2px}


/* —— Hero (Owner-level product visual) —— */
.hero{
  padding:clamp(1.75rem,4vw,3.5rem) 0 clamp(2rem,4vw,3.25rem);
  background:
    radial-gradient(1200px 480px at 85% 20%, color-mix(in srgb, var(--accent) 14%, transparent), transparent 60%),
    var(--paper);
}
.hero-grid{
  display:grid;
  grid-template-columns:1fr;
  gap:1.75rem;
  align-items:center;
}
.hero-copy{text-align:center}
.hero-kicker{
  color:var(--accent);font-weight:800;font-size:.78rem;letter-spacing:.08em;
  text-transform:uppercase;margin:0 0 .85rem;
}
.hero h1{
  margin:0 auto .75rem;max-width:16ch;font-size:clamp(1.85rem,5.2vw,3.15rem);
  line-height:1.08;letter-spacing:-.035em;font-weight:800;color:var(--ink);
}
.hero .lede{
  margin:0 auto 1.25rem;max-width:38ch;color:var(--muted);
  font-size:clamp(1.02rem,2vw,1.18rem);line-height:1.45;
}
.hero-cta{min-width:11.5rem}
.hero-visual{margin:0}
.product-stage{
  position:relative;
  max-width:420px;
  margin:0 auto;
  padding:1rem 0 1.5rem;
}
.mock-phone{
  position:relative;z-index:1;
  filter:drop-shadow(0 28px 50px rgba(18,21,26,.18));
}
.phone-chrome{
  background:linear-gradient(160deg,#1a1e24,#0d1014);
  border-radius:2rem;
  padding:.7rem .55rem 1.1rem;
  border:1px solid rgba(255,255,255,.08);
}
.phone-speaker{
  width:28%;height:5px;border-radius:999px;background:#2c323a;
  margin:0 auto .7rem;
}
.phone-screen{
  background:#0b0e12;border-radius:1.35rem;overflow:hidden;
  min-height:280px;
}
.sms-app-bar{
  padding:.85rem 1rem .65rem;
  background:linear-gradient(180deg, color-mix(in srgb, var(--accent) 55%, #0b0e12), #0b0e12 120%);
  border-bottom:1px solid rgba(255,255,255,.06);
}
.sms-app-title{display:block;font-weight:800;font-size:.92rem;color:#fff;letter-spacing:-.01em}
.sms-app-sub{display:block;font-size:.72rem;color:rgba(255,255,255,.65);margin-top:.15rem}
.sms-thread{padding:1rem .9rem 1.15rem}
.sms-meta{margin:0 0 .55rem;font-size:.68rem;color:#8b949e;letter-spacing:.02em}
.sms-bubble{overflow-wrap:anywhere;word-break:break-word;
  max-width:92%;padding:.8rem .9rem;font-size:.9rem;line-height:1.4;
  margin-bottom:.55rem;border-radius:1.05rem;
}
.sms-bubble.in{
  background:#1c3d32;color:#e8f7f0;
  border-radius:1.05rem 1.05rem 1.05rem .3rem;
}
.sms-bubble.out{
  background:#243041;color:#e8edf5;margin-left:auto;
  border-radius:1.05rem 1.05rem .3rem 1.05rem;
}
.float-score{
  position:absolute;
  right:-.15rem;bottom:-.35rem;z-index:2;
  width:min(220px,72%);
  background:#fff;
  border:1px solid var(--border);
  border-radius:1.05rem;
  padding:.95rem 1rem;
  box-shadow:0 18px 40px rgba(18,21,26,.16), 0 2px 0 rgba(255,255,255,.8) inset;
}
.float-score-kicker{
  margin:0 0 .2rem;font-size:.68rem;font-weight:800;letter-spacing:.06em;
  text-transform:uppercase;color:var(--accent);
}
.float-score h3{margin:0 0 .65rem;font-size:.95rem;letter-spacing:-.01em;color:var(--ink)}
.float-score .metric{
  display:flex;justify-content:space-between;gap:.5rem;align-items:baseline;
  padding:.4rem 0;border-bottom:1px solid var(--border);font-size:.82rem;
}
.float-score .metric:last-child{border-bottom:0;padding-bottom:0}
.float-score .metric span{color:var(--muted)}
.float-score .metric strong{color:var(--accent);font-size:1.05rem;letter-spacing:-.02em}

.footer-brand{display:flex;align-items:center;gap:.55rem}
.footer-brand #footer-mark svg{width:28px;height:28px;display:block}

/* Desktop: two-column hero */
@media (min-width:960px){
  .hero{padding:clamp(2.5rem,5vw,4rem) 0 clamp(2.75rem,5vw,4.5rem)}
  .hero-grid{
    grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);
    gap:clamp(2rem,4vw,3.5rem);
    align-items:center;
  }
  .hero-copy{text-align:left}
  .hero h1{margin-left:0;margin-right:0;font-size:clamp(2.4rem,3.6vw,3.35rem);max-width:14ch}
  .hero .lede{margin-left:0;margin-right:0;max-width:36ch}
  .hero-kicker{margin-bottom:1rem}
  .hero-visual{margin:0}
  .product-stage{max-width:480px;margin-left:auto;margin-right:0;padding:1.25rem 2rem 1.75rem 0}
  .float-score{right:-.25rem;bottom:.15rem;width:220px}
  .phone-screen{min-height:340px}
  .mock-phone{max-width:300px;margin:0 auto}
}

/* Phone: keep copy+CTA tight; visual below */
@media (max-width:959px){
  .hero{padding:1.35rem 0 2rem}
  .hero-grid{gap:1.35rem}
  .hero h1{font-size:clamp(1.75rem,7vw,2.15rem);max-width:15ch}
  .hero .lede{margin-bottom:1rem;font-size:1.02rem}
  .product-stage{max-width:320px;padding:.5rem 0 1.25rem;transform:scale(.92);transform-origin:top center}
  .float-score{width:min(190px,68%);right:0;bottom:-.15rem;padding:.75rem .85rem}
  .phone-screen{min-height:240px}
  .sms-bubble{overflow-wrap:anywhere;word-break:break-word;font-size:.82rem;padding:.65rem .75rem}
}
.band{padding:clamp(3rem,6vw,5rem) 0}
.section-kicker{color:var(--accent);font-weight:800;font-size:.78rem;letter-spacing:.08em;text-transform:uppercase;margin:0 0 .5rem}
.band h2{margin:0 0 1rem;font-size:clamp(1.6rem,3.2vw,2.25rem);letter-spacing:-.03em;max-width:22ch;line-height:1.15}
.sub{color:var(--muted);max-width:52ch;margin:0 0 2rem;font-size:1.05rem}
.problem-grid,.include-grid,.steps,.sample-grid{display:grid;gap:1rem}
.problem-grid{grid-template-columns:repeat(3,1fr)}
.card{background:var(--card);border:1px solid var(--border);border-radius:1rem;padding:1.25rem 1.35rem}
.card h3{margin:0 0 .4rem;font-size:1.05rem}
.card p{margin:0;color:var(--muted)}
.include-grid{grid-template-columns:repeat(2,1fr)}
.include-item{display:flex;gap:.75rem;align-items:flex-start;background:var(--card);border:1px solid var(--border);border-radius:1rem;padding:1rem 1.15rem}
.check{
  flex:0 0 auto;width:1.4rem;height:1.4rem;border-radius:999px;background:var(--accent-soft);
  color:var(--accent);display:grid;place-items:center;font-weight:800;font-size:.85rem;margin-top:.1rem;
}
.steps{grid-template-columns:repeat(3,1fr)}
.step .n{
  width:2rem;height:2rem;border-radius:999px;background:var(--ink);color:#fff;
  display:grid;place-items:center;font-weight:800;font-size:.9rem;margin-bottom:.75rem;
}
.data-band{
  background:var(--ink);color:#fff;border-radius:1.5rem;padding:clamp(1.75rem,4vw,2.75rem);
  display:grid;grid-template-columns:1.2fr 1fr;gap:1.5rem;align-items:center;
}
.data-band h2{color:#fff;max-width:16ch}
.data-band p{color:rgba(255,255,255,.78);margin:0 0 1rem}
.sample-grid{
  display:grid;
  grid-template-columns:repeat(3, minmax(0, 1fr));
  gap:.75rem;
  max-width:640px;
  margin-inline:auto;
  align-items:stretch;
}
.sample-card{
  text-decoration:none;overflow:hidden;transition:transform .15s,box-shadow .15s;padding:0;
  border-radius:12px;
  background:var(--card,#fff);
  border:1px solid var(--border,#E6EAEF);
  box-shadow:0 4px 14px rgba(18,21,26,.05);
  min-width:0;
}
.sample-card:hover{transform:translateY(-1px);box-shadow:0 8px 20px rgba(18,21,26,.1)}
.sample-card img{
  width:100%;
  height:110px;
  aspect-ratio:16/10;
  object-fit:cover;
  object-position:center;
  background:#e8ecf0;
  border-bottom:1px solid var(--border,#E6EAEF);
  display:block;
}
.sample-meta{padding:.55rem .65rem .7rem}
.sample-meta .trade{font-size:.65rem;font-weight:800;color:var(--accent);text-transform:uppercase;letter-spacing:.05em}
.sample-meta h3{margin:.15rem 0 .1rem;font-size:.88rem;line-height:1.25}
.sample-meta .label{color:var(--muted);font-size:.75rem;margin:0}

.plan-card{
  border:1px solid var(--border);border-radius:1.5rem;padding:clamp(1.5rem,3vw,2.25rem);
  background:var(--card);display:grid;grid-template-columns:1.1fr 1fr;gap:1.5rem;
}
.price{font-size:clamp(2.4rem,5vw,3.25rem);font-weight:800;letter-spacing:-.04em;margin:.25rem 0}
.price-note{color:var(--muted);margin:0 0 1rem}
.plan-list{list-style:none;padding:0;margin:0}
.plan-list li{padding:.45rem 0;border-bottom:1px solid var(--border);color:var(--muted)}
.plan-list li:last-child{border-bottom:0}

.leads-card{
  margin-top:1.25rem;border-radius:1.5rem;padding:clamp(1.5rem,3vw,2.25rem);
  background:linear-gradient(135deg,var(--accent-soft),#fff 60%);
  border:1px solid color-mix(in srgb,var(--accent) 25%,var(--border));
  display:grid;grid-template-columns:1.2fr .9fr;gap:1.5rem;
}
.leads-badge{
  display:inline-block;background:var(--ink);color:#fff;font-size:.72rem;font-weight:800;
  letter-spacing:.06em;text-transform:uppercase;padding:.3rem .6rem;border-radius:999px;margin-bottom:.75rem;
}
.price-placeholder{
  border:2px dashed color-mix(in srgb,var(--accent) 40%,var(--border));
  background:rgba(255,255,255,.7);border-radius:1rem;padding:1.1rem 1.2rem;margin:1rem 0;
}
.price-placeholder strong{display:block;font-size:1.15rem;margin-bottom:.25rem}
.price-placeholder span{color:var(--muted);font-size:.92rem}
.leads-aside{background:var(--card);border-radius:1rem;padding:1.15rem 1.25rem;border:1px solid var(--border)}
.leads-aside h4{margin:0 0 .5rem;font-size:1rem}
.leads-aside p{margin:0 0 .75rem;color:var(--muted);font-size:.95rem}
.leads-aside p:last-child{margin-bottom:0}

.audit-shell{
  background:linear-gradient(180deg,#fff, #F6FAF8);
  border:1px solid color-mix(in srgb, var(--accent, #0B6E4F) 22%, var(--border));
  border-radius:1.5rem;overflow:hidden;
  box-shadow:0 12px 32px rgba(11,110,79,.10), 0 2px 8px rgba(18,21,26,.05);
}
.audit-shell iframe{width:100%;height:560px;min-height:0;border:0;display:block;background:transparent;transition:height .2s ease}

.faq-list{max-width:720px}
.faq-item{border-bottom:1px solid var(--border);padding:1rem 0}
.faq-item:first-child{padding-top:0}
.faq-item button{
  width:100%;text-align:left;background:none;border:0;padding:0;font:inherit;font-weight:750;
  font-size:1.05rem;cursor:pointer;color:var(--ink);display:flex;justify-content:space-between;gap:1rem;
}
.faq-item .a{margin:.55rem 0 0;color:var(--muted);display:none}
.faq-item.open .a{display:block}
.faq-item .chev{color:var(--muted)}

.site-footer{padding:2.5rem 0 3rem;border-top:1px solid var(--border);color:var(--muted);font-size:.9rem}
.footer-inner{display:flex;flex-wrap:wrap;gap:1rem;justify-content:space-between;align-items:flex-start}
.footer-inner strong{color:var(--ink)}

@media (max-width:900px){
  .nav{display:none}
  .problem-grid,.include-grid,.steps,.plan-card,.leads-card,.data-band{grid-template-columns:1fr}
  .sample-grid{grid-template-columns:repeat(3, minmax(0, 1fr)); gap:.55rem; max-width:100%}
  .sample-card img{height:88px}
  .sample-meta{padding:.45rem .5rem .55rem}
  .sample-meta h3{font-size:.78rem}
  .sample-meta .label{font-size:.68rem}
  .hero h1{max-width:14ch}
}
@media (max-width:390px){
  .wrap{width:calc(100% - 1.25rem)}
  .hero{padding:2rem 0 1.5rem}
  .hero h1{font-size:1.75rem}
}


/* Leads product block */
.leads-card{
  margin-top:1.5rem; display:grid; grid-template-columns:1.15fr .95fr; gap:1.25rem;
  background:linear-gradient(145deg, var(--accent-soft), #fff 55%);
  border:1px solid color-mix(in srgb, var(--accent) 22%, var(--border));
  border-radius:1.5rem; padding:clamp(1.35rem,3vw,2rem);
}
.leads-badge{
  display:inline-block; background:var(--ink); color:#fff; font-size:.72rem; font-weight:800;
  letter-spacing:.06em; text-transform:uppercase; padding:.3rem .65rem; border-radius:999px; margin-bottom:.65rem;
}
.leads-main h3{margin:.15rem 0 .5rem; font-size:clamp(1.35rem,2.5vw,1.75rem); letter-spacing:-.02em}
.leads-blurb,.leads-channels,.leads-spend{color:var(--muted); margin:0 0 .65rem}
.leads-channels{font-weight:700; color:var(--ink)}
.price-placeholder{
  border:2px dashed color-mix(in srgb, var(--accent) 40%, var(--border));
  background:rgba(255,255,255,.75); border-radius:1rem; padding:1rem 1.15rem; margin:1rem 0;
}
.price-placeholder strong{display:block; font-size:1.15rem; margin-bottom:.25rem}
.price-placeholder span{color:var(--muted); font-size:.92rem}
.leads-aside{
  background:var(--card); border:1px solid var(--border); border-radius:1.15rem; padding:1.15rem 1.25rem;
}
.leads-aside h4{margin:0 0 .5rem}
.leads-aside p{margin:0 0 .65rem; color:var(--muted); font-size:.95rem}
.leads-aside .fine{font-size:.85rem}
.leads-mini-score{
  margin-top:.85rem; background:#0f1419; color:#fff; border-radius:1rem; padding:1rem 1.1rem;
}
.leads-mini-score .ex-label{margin:0 0 .65rem; font-size:.72rem; letter-spacing:.05em; text-transform:uppercase; color:#9FE0C4; font-weight:800}
.leads-mini-score .metric{display:flex; justify-content:space-between; gap:.75rem; padding:.4rem 0; border-bottom:1px solid rgba(255,255,255,.1); font-size:.92rem}
.leads-mini-score .metric:last-child{border-bottom:0}
.leads-mini-score strong{color:#9FE0C4}
.leads-why-wrap{grid-column:1 / -1; margin-top:.25rem}
.leads-why-title{margin:0 0 .35rem; font-size:1.1rem}
.leads-why-sub{margin:0 0 1rem; color:var(--muted); font-size:.95rem}
.leads-why{display:grid; grid-template-columns:repeat(3,1fr); gap:1rem}
.why-card .stat-placeholder{
  margin:.75rem 0 0; padding:.55rem .7rem; border-radius:.65rem;
  background:#FFF6D6; border:1px dashed #D4B106; color:#6B5A00;
  font-size:.82rem; font-family:ui-monospace,SFMono-Regular,Menlo,monospace;
}
@media (max-width:900px){
  .leads-card,.leads-why{grid-template-columns:1fr}
}


/* Two plans side by side */
.plans-grid{
  display:grid; grid-template-columns:1fr 1fr; gap:1.25rem; align-items:stretch; margin-top:1.5rem;
}
.plan-card{
  background:var(--card,#fff); border:1px solid var(--border,#E6EAEF); border-radius:1.35rem;
  padding:clamp(1.35rem,3vw,1.85rem); display:flex; flex-direction:column; gap:.55rem;
}
.plan-card-leads{
  background:linear-gradient(160deg, var(--accent-soft,#E6F5EF), #fff 50%);
  border-color:color-mix(in srgb, var(--accent,#0B6E4F) 28%, var(--border,#E6EAEF));
}
.plan-eyebrow{margin:0; font-size:.72rem; font-weight:800; letter-spacing:.08em; text-transform:uppercase; color:var(--muted)}
.upgrade-label{
  display:inline-block; width:fit-content; margin:0;
  background:var(--ink,#12151A); color:#fff; font-size:.75rem; font-weight:750;
  padding:.3rem .65rem; border-radius:999px;
}
.plan-card h3{margin:0; font-size:clamp(1.25rem,2.2vw,1.55rem); letter-spacing:-.02em}
.plan-card .price{margin:0; font-size:clamp(2rem,4vw,2.6rem); font-weight:800; letter-spacing:-.03em}
.plan-card .price-note,.plan-card .plan-blurb,.ad-spend-line,.leads-only-line{margin:0; color:var(--muted); font-size:.95rem}
.ad-spend-line{font-weight:700; color:var(--ink); background:rgba(255,255,255,.7); border-radius:.75rem; padding:.75rem .85rem; border:1px solid var(--border)}
.plan-list{list-style:none; padding:0; margin:.35rem 0 .5rem}
.plan-list li{padding:.4rem 0; border-bottom:1px solid var(--border); color:var(--muted); font-size:.95rem}
.plan-list li:last-child{border-bottom:0}
.plan-card .btn{margin-top:auto; align-self:flex-start}
.how-leads{margin:.35rem 0 0; font-size:.9rem; color:var(--muted)}
.how-leads .soon{opacity:.65}
.soon-link{color:var(--ink); font-weight:650; text-decoration:none; border-bottom:1px dashed var(--border)}
.leads-mini-score{
  margin:.5rem 0; background:#0f1419; color:#fff; border-radius:1rem; padding:1rem 1.1rem;
}
.leads-mini-score .ex-label{margin:0 0 .55rem; font-size:.7rem; letter-spacing:.05em; text-transform:uppercase; color:#9FE0C4; font-weight:800}
.leads-mini-score .metric{display:flex; justify-content:space-between; gap:.75rem; padding:.35rem 0; border-bottom:1px solid rgba(255,255,255,.1); font-size:.9rem}
.leads-mini-score .metric:last-child{border-bottom:0}
.leads-mini-score strong{color:#9FE0C4}
@media (max-width:820px){
  .plans-grid{grid-template-columns:1fr}
}

#plan,#audit,#faq{scroll-margin-top:80px}


/* Header CTA: full label desktop, compact on phone */
.header-cta .cta-short{display:none}
.header-cta .cta-full{display:inline}
.header-cta .btn{min-height:40px; padding:.45rem 1rem; font-size:.88rem}
@media (max-width:720px){
  .header-cta .cta-full{display:none}
  .header-cta .cta-short{display:inline}
  .header-cta .btn{min-height:36px; padding:.35rem .75rem; font-size:.8rem; white-space:nowrap}
  .nav{display:none} /* already often hidden; keep header tight */
}

/* Hero visual: keep scorecard off the SMS bubbles */
@media (min-width:960px){
  .hero-grid{grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr)}
  .hero h1{max-width:17ch}
  .hero .lede{max-width:40ch}
  .product-stage{max-width:500px;padding:1rem 0 2.5rem}
  .mock-phone{max-width:290px;margin:0}
  .float-score{right:0;bottom:.5rem;width:215px}
}
@media (max-width:959px){
  .product-stage{transform:none;max-width:340px}
  .mock-phone{max-width:300px;margin:0 auto}
  .float-score{position:relative;right:auto;bottom:auto;width:min(260px,86%);margin:-1.1rem auto 0}
}
@media (min-width:960px){ .float-score{right:-1rem;bottom:-.5rem} .hero h1{max-width:18ch} }
.sms-bubble{width:fit-content}
.sms-meta-cust{margin-top:.9rem;padding-top:.75rem;border-top:1px dashed rgba(255,255,255,.12)}
.sms-bubble.cust{background:#e9edf2;color:#12151a;border-radius:1.05rem 1.05rem 1.05rem .3rem}

/* Value pillars */
.pillar-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:1rem}
.pillar strong{display:block;margin-bottom:.25rem;color:var(--ink);font-size:1rem}
.pillar p{margin:0;color:var(--muted);font-size:.92rem;line-height:1.45}
@media (max-width:820px){.pillar-grid{grid-template-columns:1fr}}

/* Plan terms */
.terms-plain{
  max-width:62ch;margin:0 0 1.25rem;padding:.85rem 1rem;border-radius:.85rem;
  background:var(--accent-soft);border:1px solid color-mix(in srgb,var(--accent) 20%,var(--border));
  color:var(--ink);font-size:.95rem;font-weight:600;line-height:1.45;
}

/* Cost separately (F9) */
.cost-block{
  margin:0 0 2rem;padding:1.35rem 1.4rem;border-radius:1.25rem;
  background:var(--card,#fff);border:1px solid var(--border);box-sizing:border-box;
}
.cost-block:empty{display:none}
.cost-block-leads{
  padding:1.35rem 1.4rem;border-radius:1.25rem;
  background:linear-gradient(160deg,var(--accent-soft),#fff 55%);
  border:1px solid color-mix(in srgb,var(--accent) 22%,var(--border));
}
.cost-h{margin:0 0 .35rem;font-size:1.15rem;letter-spacing:-.02em}
.cost-note{margin:0 0 .85rem;color:var(--muted);font-size:.92rem}
.cost-table{display:grid;gap:.65rem;margin:0 0 1rem}
.cost-row{
  display:grid;grid-template-columns:1.2fr 1fr;gap:.35rem 1rem;
  padding:.75rem .9rem;background:var(--card);border:1px solid var(--border);border-radius:.85rem;
}
.cost-piece{font-weight:700;font-size:.95rem}
.cost-typical{color:var(--muted);font-size:.92rem}
.cost-sources{grid-column:1 / -1;font-size:.78rem;color:var(--muted)}
.cost-sources a{color:var(--accent);font-weight:600;text-decoration:none;border-bottom:1px solid color-mix(in srgb,var(--accent) 35%,transparent)}
.cost-total{margin:.35rem 0;font-size:.98rem}
.cost-savings{
  margin:.75rem 0 0;padding:.85rem 1rem;border-radius:.85rem;background:#fff;
  border:1px solid var(--border);font-weight:650;font-size:.95rem;line-height:1.45;
}
.cost-footer{margin:1rem 0 0;font-size:.82rem;color:var(--muted);max-width:70ch;line-height:1.45}
.cost-coming{
  display:inline-block;margin:0 0 1rem;padding:.45rem .75rem;border-radius:999px;
  background:#FEF3C7;color:#92400E;font-weight:800;font-size:.78rem;letter-spacing:.04em;text-transform:uppercase;
}
.cost-lines{margin:0;padding-left:1.1rem;color:var(--muted)}
.cost-lines li{margin:.4rem 0}
@media (max-width:640px){
  .cost-row{grid-template-columns:1fr}
  .cost-block,.cost-block-leads{padding:1.1rem 1.1rem}
}

.footer-links{display:flex;flex-wrap:wrap;gap:.65rem 1.1rem;font-weight:650}
.footer-links a{text-decoration:none;color:var(--ink)}
.footer-links a:hover{color:var(--accent)}

#cost-separately,#included,#how,#plan,#audit,#faq,#samples{scroll-margin-top:80px}

/* hero: quiet two-plan mention (2026-09-24) */
.hero-plans{margin:.9rem 0 0;font-size:.95rem;color:var(--muted,#5b6470);max-width:40ch;margin-left:auto;margin-right:auto}
.hero-plans a{color:var(--accent,#1f8a5b);font-weight:600;text-decoration:underline;text-underline-offset:2px}
@media (min-width:900px){.hero-plans{margin-left:0;margin-right:0}}

/* Footer v2 (2026-09-24) */
.site-footer{background:#1E293B;color:rgba(255,255,255,.78);padding:4rem 0 1.75rem;border-top:0;font-size:.93rem}
.site-footer a{color:#fff;text-decoration:none}
.site-footer a:hover{color:#34C88A}
.footer-cta{display:flex;justify-content:space-between;align-items:center;gap:1.5rem;flex-wrap:wrap;background:linear-gradient(135deg,#0B6E4F,#0E8A62);border-radius:20px;padding:2rem 2.2rem;margin-bottom:3rem}
.footer-cta h2{color:#fff;margin:0 0 .35rem;font-size:clamp(1.35rem,2.6vw,1.8rem)}
.footer-cta p{margin:0;color:rgba(255,255,255,.85)}
.site-footer .footer-cta-btn{background:#fff;color:#1E293B;box-shadow:0 8px 22px rgba(0,0,0,.2)}
.site-footer .footer-cta-btn:hover{color:#0B6E4F}
.footer-cols{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr;gap:2rem}
.footer-brand{display:flex;align-items:center;gap:.6rem;margin-bottom:.75rem}
.footer-brand strong{color:#fff;font-size:1.1rem;letter-spacing:-.02em}
.footer-brand-col p{margin:0;max-width:34ch;line-height:1.55}
.footer-col{display:flex;flex-direction:column;gap:.55rem}
.footer-col h3{color:#fff;font-size:.8rem;text-transform:uppercase;letter-spacing:.09em;margin:0 0 .35rem;opacity:.7}
.footer-bottom{display:flex;justify-content:space-between;gap:1rem;flex-wrap:wrap;margin-top:3rem;padding-top:1.25rem;border-top:1px solid rgba(255,255,255,.12);font-size:.82rem;color:rgba(255,255,255,.6)}
@media (max-width:760px){
  .footer-cols{grid-template-columns:1fr 1fr}
  .footer-brand-col{grid-column:1/-1}
  .footer-cta{padding:1.5rem;text-align:left}
  .site-footer .footer-cta-btn{width:100%}
}

/* Trades row (compact) */
section.band.trades-band{padding-top:1.6rem;padding-bottom:1.6rem}
.trades-title{margin:.2rem 0 0;font-size:1.25rem}
.trade-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:.75rem;margin-top:1rem}
.trade-card{display:flex;flex-direction:column;gap:.3rem;padding:.9rem 1rem;background:#fff;border:1px solid var(--line,#e3e8e4);border-radius:12px;text-decoration:none;color:inherit;transition:border-color .15s,box-shadow .15s}
.trade-card:hover{border-color:var(--accent);box-shadow:0 4px 14px rgba(0,0,0,.06)}
.trade-card strong{font-size:1rem}
.trade-card span{color:var(--muted);font-size:.88rem;line-height:1.45}
.trade-card em{font-style:normal;font-weight:700;color:var(--accent);font-size:.85rem;margin-top:.15rem}
@media (max-width:720px){.trade-grid{grid-template-columns:1fr}}

.bw-for{color:var(--accent)}
.site-footer .bw-for{color:#34C88A}
.mock-phone .bw-for,.phone-screen .bw-for{color:#34C88A}
.site-header .brand-word{color:#1E293B}